{"id":4617,"date":"2020-01-28T09:15:22","date_gmt":"2020-01-28T09:15:22","guid":{"rendered":"https:\/\/evoipos.com\/?p=4617"},"modified":"2021-12-10T12:03:12","modified_gmt":"2021-12-10T17:03:12","slug":"3-reasons-retailers-are-selling-on-social-media","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/3-reasons-retailers-are-selling-on-social-media\/","title":{"rendered":"3 Reasons Retailers are Selling on Social Media"},"content":{"rendered":"\n

Social media is getting some well-deserved attention\nas an effective channel for retailers. A\npanel discussion<\/a> at National Retail Federation (NRF) 2020\nVision: Retail\u2019s Big Show highlighted some of the inherent benefits for\nconsumers \u2014 and for retailers adopting a model that includes selling on social\nmedia.<\/p>\n\n\n\n

Take the Store to Consumers<\/h3>\n\n\n\n

If a retailer\nwants to meet customers where they are, the perfect place is social media.\nAccording to Statista<\/a>, \u201csocial media is one of the most\npopular online activities,\u201d with the number of people using social media\nglobally expected to grow from 2.65 billion in 2018 to nearly 3.1 billion in\n2021. Statista also reports that 79 percent of the U.S. population, or 247 million Americans, have social media\nprofiles<\/a>. <\/p>\n\n\n\n

Since many\nshoppers are already scrolling through social media feeds, liking pages,\nposting images, and opting into notifications, it\u2019s a logical place for retail\nengagement. Selling on social media streamlines the buyer\u2019s journey \u2014 don\u2019t\nconfuse it with social media marketing that requires users to click a link that\ndirects them back to an e-commerce site to make a purchase. Social commerce\nenables shoppers to click a button directly from a social media site to buy. Those\nquick and easy purchases can also reduce shopping cart abandonment that is\noften associated with online shopping. <\/p>\n\n\n\n

Retailers on the Leading Edge<\/h3>\n\n\n\n

Retailers having success selling on social media illustrate\nthe fact that there isn\u2019t only one way to capitalize on this channel. The NRF\nBig Show panel showcased Sephora<\/a>,\nwhich drives store traffic with content relevant to customers. It also uses\nsocial media as a way of engaging customers who want appointments, even\nallowing them to schedule them with just a click. <\/p>\n\n\n\n

The NRF Big Show panel also included information on\nhow Rent the Runway<\/a>\nuses social media to give its community a voice. At any single time, shoppers\ncan find about 500,000 customer testimonials filled with real-world user\ninsights. Rent the Runway also encourages subcommunities, such as women in\nbroadcasting who are expected to dress impeccably daily, providing these groups\nwith information that can help make their lives easier. <\/p>\n\n\n\n

The Fundamentals of Selling on Social Media<\/h3>\n\n\n\n

The first step for retailers who want to make\nselling on social media a part of their business strategies is to find\nsocial-commerce-friendly platforms. Popular choices are: <\/p>\n\n\n\n