Not everyone has the time or inclination to handle laundry on their own. This can present a tremendous business opportunity for laundromats. According to a market research report by IBISWorld, \u201cThe laundromat industry had a total revenue of $5 billion in 2018.\u201d With a wash and fold service, your merchants can help their customers to enjoy more of their free time while taking advantage of a lucrative business opportunity.<\/p>\n
In the past, laundry service owners typically used cash registers to ring up sales. While a traditional cash register is good for tallying sales, that is about all that it can do for your merchants. With a laundry POS system, their business can take advantage of a wide array of benefits that can help them to succeed in today’s competitive market. With their laundry POS system, they gain all of the tools that they need to manage every aspect of their operation, from reporting to marketing to developing customer loyalty programs.<\/p>\n
Payment Processing<\/b><\/p>\n
When your merchants operate a laundry service, they need to be able to ring up sales quickly and accurately. At the same time, they need to make sure that lines move quickly. With their laundry POS system, they can calculate sales quickly based on the type of service to be performed. Additionally, your merchants can accept a variety of different forms of payments, including credit cards, debit cards, checks, and cash. The ability to print a receipt or tag ensures that all orders are managed efficiently so that no errors are made.<\/p>\n
Marketing<\/b><\/p>\n
At the point-of-sale, your merchants have a tremendous opportunity to collect customer names and their telephone number. The laundry POS system gives them the ability to collect vital information in an efficient manner. Not only can this information be used in the event that your merchants have a question, but they can also use it for efficient marketing and let their customers know about specials, discounts, and other important information.<\/p>\n
Customer Loyalty<\/b><\/p>\n
Your merchants\u2019 laundry service has the opportunity to build a strong customer base. Their laundry POS system gives them the ability to build customer loyalty by issuing discounts and other perks. Whenever their customers reach a pre-established number or amount of sales, they can automatically be issued a designated special. This is a great way to encourage repeat business and helps them to build a strong rapport with their customers.<\/p>\n
What to Look for in a Laundry POS System<\/b><\/p>\n
In choosing a laundry POS system for their business, your merchants need to consider a variety of elements. A laundry service operates differently from many other types of businesses, which means that the point-of-sale system that your merchants select must be able to meet their specific needs. By carefully selecting a system for their business, they can ensure that all of their needs are covered.<\/p>\n
Simple and User-Friendly Interface<\/b><\/p>\n
Among the most important features to look for in a laundry POS system is ease of use. The system that your merchants select for their business should offer a touchscreen interface that makes it easy for their staff to ring up sales as well as jumpstart productivity. With an easy interface, your merchants\u2019 staff can begin ringing up sales and promoting upsells with only a minimal amount of training.<\/p>\n
Customizable Features<\/b><\/p>\n
Whether your merchants offer a wash and fold service only or provide additional services like delivery, their laundry POS system should have customizable features. This gives merchants greater control over their business as well as the ability to leverage increased revenue opportunities. The flexible layout makes it possible for them to design their point-of-sale system so that it meets their specific needs and allows them and their staff to be more productive.<\/p>\n
Detailed Business Reporting<\/b><\/p>\n
A swift reporting capability of your merchants\u2019 laundry POS helps them analyze every aspect of their business for making more informed decisions. They can find out which of their services are most popular. Discover their busiest times of the day, week, and even year. Identify their most loyal customers. They can even use the reporting capabilities of their POS system to find out which of their employees are most productive. If they operate more than one laundry service center, their POS system can help them gain insight into all of their business locations.<\/p>\n
Customer Management<\/b><\/p>\n
Among the most important elements of any laundry service is customer service. A merchant\u2019s laundry POS system will give them the tools needed to easily keep track of their customers so that they can provide them with the best customer service possible. For instance, they can track customer preferences, such as the type of starch they prefer.<\/p>\n
The POS system can also be used for making urgent notes. With the click of a button, your merchants can view a customer’s previous transactions. They can even view any overdue balances as well as the number of visits that a customer has made and their sales to date, or print coupons automatically to encourage their customers to return and increase loyalty.<\/p>\n
When setting up your merchants\u2019 laundromat point-of-sale system, it is important to look for a simple and user friendly interface, customizable features, detailed business reporting, and customer management. Choosing the right point-of-sale system for their business can improve payment processing, increase their marketing foot print, and capitalize on customer loyalty.<\/p>\n
Stay tuned to the Reseller Edge newsletter as we dive into choosing the right POS systems for various vertical markets over the next few issues.<\/i><\/p>\n\n\n With business activities in 50 markets and 150+ currencies around the world, EVO is among the largest fully integrated merchant acquirers and payment processors in the world.<\/p>\n\n\n\n
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