{"id":3767,"date":"2019-01-17T08:00:39","date_gmt":"2019-01-17T08:00:39","guid":{"rendered":"https:\/\/evoipos.com\/?p=3767"},"modified":"2021-12-17T12:59:56","modified_gmt":"2021-12-17T17:59:56","slug":"hey-resellers-card-brands-want-to-help-you-support-your-merchants","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/hey-resellers-card-brands-want-to-help-you-support-your-merchants\/","title":{"rendered":"Hey, Resellers: Card Brands Want to Help You Support Your Merchants"},"content":{"rendered":"

It\u2019s no secret consumers love to use their plastic when it comes to making purchases. According to a recent survey done by finder.com<\/a><\/u>, \u201cSmall businesses that don\u2019t accept credit cards are losing an estimated 11.8 million customers.\u201d<\/p>\n

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While customer loyalty is important for merchants, so is a reseller\u2019s and their merchants\u2019 loyalty to a card brand. In a trillion dollar credit card industry, the card brands want to provide valuable resources for you to support your merchants.<\/p>\n

American Express has rolled out the red carpet (or should I say blue carpet) for their clients. The program, called OptBlue\u00ae, \u201cOffers free tools to help you and your merchants make money.\u201d The company believes attracting customers is important to merchants and they want to be there to aid in that process. The benefits of OptBlue include free marketing materials such as signage and supplies that can help make your merchants more visible in the marketplace and increase revenue.<\/p>\n

Another feature OptBlue offers is how to overcome objections when it comes to American Express.\u00a0 In addition, they want to help merchants by helping customers find them via email, online accounts, and their Shop Small Map.<\/p>\n

In the ever competitive finance industry, Visa counters with their own merchant supply site that features a wide collection of free signage options.. According to the credit card giant, \u201cWhen Visa signage is displayed on the merchant\u2019s entrance, consumers surveyed in the U.S. are three times more likely to think the merchant is reputable and two times more likely to enter an unfamiliar store.\u201d<\/p>\n

The end result of both of these services is more information to arm your merchants with. Combine these with what your payment processing company offers in terms of marketing materials, business strategies and information, and other tools to be successful. After all, the more you know, the better off, and more successful your business will be.<\/p>\n\n\n

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Connect with Us<\/h3>\n

With business activities in 50 markets and 150+ currencies around the world, EVO is among the largest fully integrated merchant acquirers and payment processors in the world.<\/p>\n

Contact Us<\/a><\/div>\n <\/div> \n <\/div> \n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"

In a trillion dollar credit card industry, the card brands want to provide valuable resources for you to support your merchants.<\/p>\n","protected":false},"author":2,"featured_media":3805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_mi_skip_tracking":false},"categories":[15],"tags":[],"acf":[],"yoast_head":"\nHey, Resellers: Card Brands Want to Help You Support Your Merchants - EVO Payments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evopayments.us\/staging\/hey-resellers-card-brands-want-to-help-you-support-your-merchants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey, Resellers: Card Brands Want to Help You Support Your Merchants - 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