{"id":3740,"date":"2019-01-04T14:47:00","date_gmt":"2019-01-04T14:47:00","guid":{"rendered":"https:\/\/evoipos.com\/?p=3740"},"modified":"2021-12-17T13:41:14","modified_gmt":"2021-12-17T18:41:14","slug":"five-ways-to-win-the-reselling-war","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/five-ways-to-win-the-reselling-war\/","title":{"rendered":"Five Ways to Win the Reselling War"},"content":{"rendered":"\n

In the business world, competition is plentiful. Everyone is looking for the slightest of advantages to gain prospects\u2019 trust and business. According to newvoicemedia.com<\/a><\/u>, \u201cAfter one negative experience, fifty-one percent of customers will never do business with that company again.\u201d Here are five ways to win the reselling war.<\/p>\n\n\n\n

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1. Establish Your Position as a Trusted Advisor<\/strong><\/h3>\n\n\n\n

Trust is the most important factor in business decisions. Merchants want to work with resellers who have their best interests in mind and have faith that their products and services will create revenue. Edelman\u2019s 2018 Trust Barometer<\/a><\/u><\/strong> states \u201cFifty-six percent of companies that only think about themselves and their profits are bound to fail.\u201d Work with your merchants to understand their needs and help guide them in fulfilling them.<\/p>\n\n\n\n

2. Provide Value-Added Services<\/strong><\/h3>\n\n\n\n

The more services you can provide, the more valuable your business becomes. Installation and setup, as well as on-site support services, are two items that can be added. Having the capability to have 24\/7 customer support is also especially helpful in the hospitality industry. Another value-added service is the ability to create HaaS and SaaS bundles. Hardware as a Service, Software as a Service, combined with your payment processing company, provide an all-encompassing product for your merchant.<\/p>\n\n\n\n

3. Diversify Your Network <\/strong><\/h3>\n\n\n\n

The old adage of don\u2019t put all your eggs in one basket applies to resellers too. Expanding and diversifying your portfolio<\/a> can be simple and financially rewarding. Think about the customers you serve. If you are a reseller for merchants who utilize mobile solutions, then think about merchants who may have a similar need. Home-based services, delivery services, parking and valets, mobile food services, and events\/festivals\/flea markets, all accept payments on the go. According to Inc.com<\/u><\/strong>, \u201cThe top two keys to being successful in diversification are to adapt and find related products.\u201d In this case, adapt and find related customers. All mobile POS systems offer features such as processing, employee scheduling, sales tracking, inventory management, and vehicle management that can all be intertwined.<\/p>\n\n\n\n

4. Overcome Objections<\/strong><\/h3>\n\n\n\n

If you keep hearing the word \u201cno\u201d after your sales pitches, you aren\u2019t going to win. Overcoming those objections and reversing those no\u2019s into yes\u2019s is key. In an article by WebStragies Inc.<\/a><\/u><\/strong>, \u201cWhen buyers have a few objections and you can satisfy them, your success rate is 64%.\u201d  By responding effectively, listening, asking questions, and responding and resolving the issue you can win over the merchant.<\/p>\n\n\n\n

5. Create Customer Loyalty <\/strong><\/h3>\n\n\n\n

Customer loyalty is defined as, \u201ca buyer\u2019s preference for doing business with a particular business establishment. Nothing is more valuable than a satisfied and loyal customer. In an article published by Harvard Business School, \u201cAcquiring new customers can cost five times more than satisfying and retaining current customers.\u201d A loyal customer\u2019s value is irreplaceable<\/a>. Creating memorable experiences, building relationships, and rewarding their loyalty will avoid putting a sour taste in their mouth and keep them happy.<\/p>\n\n\n\n

The reselling war doesn\u2019t have to be an uphill battle. By establishing yourself as a trusted advisor, providing value-added services, diversifying your network, overcoming objections, and creating customer loyalty, you can create a path to victory and success.<\/p>\n\n\n\n

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Connect with Us<\/h3>\n

With business activities in 50 markets and 150+ currencies around the world, EVO is among the largest fully integrated merchant acquirers and payment processors in the world.<\/p>\n

Contact Us<\/a><\/div>\n <\/div> \n <\/div> \n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"

The reselling war doesn\u2019t have to be an uphill battle. 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