{"id":2181,"date":"2018-02-09T06:00:00","date_gmt":"2018-02-09T06:00:00","guid":{"rendered":"http:\/\/www.sterlingpayment.com\/?p=2181"},"modified":"2021-12-21T10:45:17","modified_gmt":"2021-12-21T15:45:17","slug":"6-ways-to-sell-point-of-sale-systems","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/6-ways-to-sell-point-of-sale-systems\/","title":{"rendered":"6 Ways to Sell Point of Sale Systems"},"content":{"rendered":"\n<p>The good news for point of sale resellers is that today\u2019s market is a fertile one. More merchants than ever want to adopt the latest and greatest POS devices that enable them to handle a wider variety of transactions than ever before, and harness the informational power modern POS provides. However, because the ground is so fertile, overall, there is also plenty of competition out there from other POS resellers. So the question for any reseller becomes, \u201cWhat can be done to stand out from this crowded field?\u201d<\/p>\n\n\n\n<p>The answer boils down to the ability to sell not only POS platforms and card readers themselves, but also the services resellers provide that others may not. There are six key areas where this can be achieved, and each is critical to highlighting why merchants are making the right choice for themselves, not only for the immediate future, but long term as well.<\/p>\n\n\n\n<h3 id=\"1-offer-expertise\"><b>1. Offer Expertise<\/b><\/h3>\n\n\n\n<p>Among the biggest issues for many smaller businesses, in particular \u2013 those that are most likely to be a little behind the curve when it comes to <a rel=\"noopener noreferrer\" href=\"http:\/\/ccsalespro.com\/how-to-sell-point-of-sale-pos-systems-to-small-business-owners\/\" target=\"_blank\">modern POS adoption<\/a> \u2013 is that there are now so many options, each offering unique features and payment processing capabilities, that the options can be confusing, according to CC Sales Pro. The ability of a reseller to step in and explain every function of the various POS devices they offer is therefore not only good salesmanship, it\u2019s vital to helping merchants understand what they\u2019re getting into, and what such a choice entails.<\/p>\n\n\n\n<h3 id=\"2-build-a-relationship\"><b>2. Build a Relationship<\/b><\/h3>\n\n\n\n<p>It is first important to establish that initial level of understanding \u2013 \u201cThis reseller really knows what we need.\u201d Once that has been established, it becomes easier to have an ongoing conversation about the importance of modern POS, and what it can provide above and beyond what merchants\u2019 <a rel=\"noopener noreferrer\" href=\"http:\/\/streetfightmag.com\/2013\/09\/17\/8-strategies-for-selling-cloud-based-pos-systems-to-smbs\/\" target=\"_blank\">legacy systems<\/a> have, according to Street Fight Magazine. The ability to become a trusted advisor in this regard is what takes a sales relationship beyond the sales themselves, and it\u2019s especially important for resellers.<\/p>\n\n\n\n<p>This is because resellers are, indeed, working toward a long-term relationship in which they provide significant support to their merchant clients over what could be a series of years, rather than just selling them a POS system and never really having much contact until the merchant needs a new device way down the line.<\/p>\n\n\n\n<h3 id=\"3-consider-what-merchants-need\"><b>3. Consider What Merchants Need<\/b><\/h3>\n\n\n\n<p>Also important for merchants is finding the POS device that fits their exact needs based on both what they need today and what they anticipate their business will be like some time down the road, according to <a rel=\"noopener noreferrer\" href=\"https:\/\/pointofsale.com\/POS-101\/How-to-Increase-Sales-With-a-Point-of-Sale-System.html\" target=\"_blank\">PointofSale.com<\/a>. After all, merchants want to work with resellers when something regarding their older card reader or POS system is not meeting their needs. As such, resellers must come to the table with the ability to quickly and easily recommend solutions that will help them tackle their emerging challenges, whether those relate to accepting mobile or EMV, or simply the need to get a better handle on inventory management.<\/p>\n\n\n\n<h3 id=\"4-highlight-versatility\"><b>4. Highlight Versatility<\/b><\/h3>\n\n\n\n<p>Above and beyond those immediate needs, though, is the fact that modern POS is extremely useful on a number of fronts, according to <a rel=\"noopener noreferrer\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2017\/03\/5-things-to-consider-when-choosing-point-of-sale-system-for-your-business\/\" target=\"_blank\">Campaign Monitor<\/a>. Not only can they handle multiple transaction types and help merchants get a better handle on their overall inventory management, but they can also provide critical \u2013 and previously untapped \u2013 insights into their customer or client base. They can also seamlessly allow for both real-world and online purchases. Merchants may be wowed by the pure variety of options next-generation POS software provides and allows for interaction with similarly next-gen hardware whenever they may need to upgrade. That includes mobile-based card readers that empower greater payment processing capabilities throughout a brick-and-mortar store.<\/p>\n\n\n\n<h3 id=\"5-include-service-and-security\"><b>5. Include Service and Security<\/b><\/h3>\n\n\n\n<p>Another potential hurdle that merchants typically rely on resellers to help them navigate is the increasingly complicated world of <a rel=\"noopener noreferrer\" href=\"https:\/\/www.cimcor.com\/blog\/7-reasons-point-of-sale-data-breaches-are-a-threat-to-every-retailer\" target=\"_blank\">payment security<\/a>. Everything from <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"\/looking-beyond-pci-compliance-more-ways-to-increase-security\/\" target=\"_blank\">PCI compliance<\/a> to being able to accept the newest and most secure transaction types \u2013 including EMV, which has become common for many shoppers \u2013 is now on the table, and merchants might not have the time or expertise in dealing with these issues to do so properly. That\u2019s where a reseller comes in, providing plenty of support on an ongoing basis to ensure industry-standard security of customer data, business information, and individual transactions.<\/p>\n\n\n\n<h3 id=\"6-meeting-customer-expectations\"><b>6. Meeting Customer Expectations<\/b><\/h3>\n\n\n\n<p>At the end of the day, it\u2019s also worth considering that merchants are not only trying to meet their own internal needs, but also those of their customers. To that end, the fact that EMV and mobile have really gained a foothold in the market, and are only likely to keep gathering momentum in this regard, makes a reseller crucial to just about any merchant, according to BRP Consulting. Merchants of all sizes now recognize that they have to confront the future head-on and deliver as much personalized, direct attention to each customer as possible. As such, recent data suggests that the majority of merchants will try to achieve those goals over the next two years or so.<\/p>\n\n\n\n<p>To that end, modern POS is there to support those efforts in multiple ways, and resellers play a role insofar as they can provide crucial insights and help merchants follow a roadmap that will provide them with near- and long-term success.<\/p>\n\n\n\n<p>This article originally appeared here: <a href=\"https:\/\/www.business2community.com\/sales-management\/6-ways-sell-point-sale-systems-02009992\" target=\"_blank\" rel=\"noopener noreferrer\">6 Ways to Sell Point-of-Sale Systems<\/a><\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n    <div class=\"cta cta-full\">\n        <img src=\"https:\/\/www.evopayments.us\/staging\/wp-content\/uploads\/2019\/11\/cta_full-width_3.jpg\" alt=\"\" \/>\n        <div class=\"content-holder\"> <!--this extra div is needed to make line behind content and above image-->\n          <div class=\"content\">\n            <h3>Connect with Us<\/h3>\n            <p>With business activities in 50 markets and 150+ currencies around the world, EVO is among the largest fully integrated merchant acquirers and payment processors in the world.<\/p>\n            <div class=\"button-container\"><a href=\"\/about\/contact-us\/\" class=\"btn border\">Contact Us<\/a><\/div>\n          <\/div> <!-- \/.content -->\n        <\/div> <!-- \/.content-holder -->\n    <\/div><!-- \/.cta -->\n\n        ","protected":false},"excerpt":{"rendered":"<p>The question for any reseller becomes, \u201cWhat can be done to stand out from this crowded field?\u201d There are six key areas where this can be achieved.<\/p>\n","protected":false},"author":22,"featured_media":2182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_mi_skip_tracking":false},"categories":[49,15],"tags":[464],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - 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