gift cards<\/a> to point of sale (POS) platforms. It\u2019s what the people want, says NRF, which found that gift cards topped most consumers\u2019 wish lists in 2019, ahead of every other category from apparel and accessories to electronic gadgets and home goods. Deloitte\u2019s 2020 holiday outlook says 72 percent of consumers plan to purchase gift cards, spending an average of $242. They\u2019re also the gift shoppers are most likely to give (48 percent) and to hope to receive (42 percent), Deloitte says. And they\u2019re a natural consideration for consumers who rallied around their favorite local businesses at the height of the pandemic by purchasing gift cards to help keep these struggling mom-and-pops afloat. <\/p>\n\n\n\nGift\ncards aren\u2019t the only value-added service retailers should be considering. The\ntime is ripe for retail clients to deploy a robust loyalty solution that can\nhelp create sticky shoppers incentivized to patronize their favorite merchants.\nHow can you convince retailers to invest in a full-bodied loyalty play? They\nmight be interested to know that working with an integrated loyalty solution\nthis holiday can help them personalize their customers\u2019 experiences, which can\ndrive attractive revenue windfalls. A loyalty play beyond the standard punch\ncard can clue retailers into their areas of strength and weakness, illuminating\nopportunities both for improvement and for fresh investment.<\/p>\n\n\n\n
Another\nway to incorporate value-added services into a POS system is to integrate\nmarketing solutions. Automated marketing, experts say, enhances customer\ncommunications and engagement and gives retailers the firepower to issue the\nright message at the moment when shoppers are primed to purchase.<\/p>\n\n\n\n
POS\nAdded Value Services Give Retailers the Capabilities They Need<\/strong><\/p>\n\n\n\nThis\nholiday, retailers can differentiate their services by offering rich new POS\ncapabilities that will attract shoppers to their stores over the competition.\nExplore the value-added services available from your payments partner, which\ncan mean less of an integration headache for your retail client (and your\nteam), and they can get these new features rolled out in time to cash in on the\nholiday crowds.<\/p>\n\n\n\n
As the season of giving kicks into high gear, take the time to explore the add-on options your payments provider has on offer so you can initiate an informed conversation with retailers on how value-added services can help them win the holidays\u2014and beyond. No merchant wants to be left behind in the retail technology arms race when turning on enticing new features can help them quickly gain a leg up on their retail rivals. Retailers that use every POS weapon at their disposal can head into the peak season, knowing they\u2019re equipped to deliver the experiences consumers crave\u2014and capture every last dollar that\u2019s up for grabs.<\/p>\n\n\n\n
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