{"id":11649,"date":"2019-11-13T14:00:11","date_gmt":"2019-11-13T14:00:11","guid":{"rendered":"http:\/\/www.evopayments.us\/staging\/?p=11649"},"modified":"2021-12-14T08:55:28","modified_gmt":"2021-12-14T13:55:28","slug":"five-ways-online-video-can-boost-your-sales","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/five-ways-online-video-can-boost-your-sales\/","title":{"rendered":"Five Ways Online Video Can Boost Your Sales"},"content":{"rendered":"\n

Content marketing is integral to every business. Engaging your customer base can boost sales and increase revenue. At the forefront of the content marketing strategy should be a focus on video. Online video has become one of the main activities consumed while using smart phones. According to Statista<\/a>, \u201c85% of all internet users in the United States watched online video content monthly on their devices.\u201d<\/p>\n\n\n\n

Forbes added that, \u201cMore than 500 million hours of video are watched on YouTube each day and more video content is uploaded in 30 days than the major US television networks have created in the last 30 years. By 2021, a million minutes, or 17,000 hours of video content, will cross global IP networks every single second.\u201d<\/p>\n\n\n\n

The ability to showcase your products and services, educate your audience, and build trust in your brand via video is essential. HubSpot states<\/a>, \u201c54% of consumers want to see more video content from a brand or business they support.\u201d We look at five ways online video can benefit merchants and boost your sales. <\/p>\n\n\n\n

What are the benefits of using online video in your marketing strategy?<\/strong>

Video engages consumers in a way that photos and product copy simply cannot match. <\/strong>Whether it a brief video that explains a product, a customer testimonial, a review, live demo, or a video for entertainment purposes, the adage \u201cshow, don\u2019t tell\u201d holds true when it comes to content. Wyzowls\u2019s State of Video Marketing<\/a> says, \u201cWhen both video and text are available on the same page, 72% of respondents said they would rather use video to learn about a product or service.\u201d Customers can read about a product, but until they can physically see how it looks and how it works, they don\u2019t full get a taste of it in its entirety.

It increases customers\u2019 chances of finding your business online. <\/strong>Next to Google, YouTube is the second most visited website on the internet. Video content doesn\u2019t just drive traffic, but it also generates leads, and ultimately, conversions. It also keeps visitors on your site for longer periods of time. \u201cAccording to Forbes<\/a>, \u201cThe average user spends 88% more time on a website with video.\u201d Product video ads on social media also drive website traffic. Business Insider reports<\/a>, \u201cVideo ads have the highest click-through rate (CTR) at 1.84% of all digital ad formats.\u201d Social media platforms such as YouTube, Instagram, Snapchat, Facebook, Twitter, and LinkedIn, allow you to target potential customers.

It improves customer satisfaction. <\/strong>If customers can see product reviews, tutorials, setup or installation videos, or even interviews from satisfied customers or industry experts, it will help gain their trust and ultimately their satisfaction. Wyzowl\u2019s State of Marketing<\/a> notes that, \u201c41% of marketers say that video has helped them reduce support calls.\u201d

Video can give your site an instant SEO boost. <\/strong>Forrester Research found that having video on your website can increase your odds of showing up on the first page of Google in an organic search \u2013 more than 50 times greater than if you just had text on the page. When using videos, don\u2019t forget to optimize your digital assets. Use keywords that are relevant to the content in the file name, titles, and tags. If you want more bang for your buck, post a transcription of the video. Search engines are smart, but they still read text best. Optimizing for mobile is also incredibly important when creating video content. Make sure those users have the same positive experience with your business as those shopping online.

Video is an easily sharable content, extending your audience reach. <\/strong>The best form of marketing comes from loyal customers. Utilize video content to not just educate, but to also share positive experiences, and what sets your business apart from others. Don\u2019t limit video to your personal website and YouTube channel. Social media is free and easy and the perfect way to bring in new customers. While YouTube is the most common channel, Facebook is used by over 65 percent of marketers while Instagram, Twitter, and LinkedIn are right around 40%, according to Wyzowl.

Here are several things to keep in mind when creating online video.<\/strong><\/p>\n\n\n\n