{"id":11553,"date":"2019-10-28T15:00:17","date_gmt":"2019-10-28T15:00:17","guid":{"rendered":"http:\/\/www.evopayments.us\/staging\/?p=11553"},"modified":"2021-12-09T09:53:13","modified_gmt":"2021-12-09T14:53:13","slug":"build-your-online-presence-with-websites-and-content-marketing","status":"publish","type":"post","link":"https:\/\/www.evopayments.us\/staging\/build-your-online-presence-with-websites-and-content-marketing\/","title":{"rendered":"Build Your Online Presence with Websites and Content Marketing"},"content":{"rendered":"\n

Building a website helps on a number of fronts. First and foremost, it improves credibility. <\/em><\/p>\n\n\n\n

One of the easiest ways for resellers to increase business is by creating an online presence. Building a website doesn\u2019t have to be complex and time consuming, though. According to a recent study<\/a>, 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. We discuss the importance of having a website and content marketing.<\/p>\n\n\n\n

Building a website helps on a number of fronts. First and foremost, it improves credibility. You\u2019ll have a place to direct merchants, showcase your services, and share your value proposition. Value proposition is the promise of value to be delivered, and the main reason a potential merchant should do business with you.<\/p>\n\n\n\n

Differentiation is another key strategy that can be executed by a website. As a POS reseller, you can use it to promote your products and demonstrate what separates your products from the competition, which is vital in the competitive payments industry.<\/p>\n\n\n\n

No Time for Content Marketing \u2013 No Problem<\/strong><\/p>\n\n\n\n

We know time is a valuable commodity and not all resellers have the resources to create robust and engaging content on a consistent basis. That is why you should leverage the expertise of your processing partner, who can help you with the following needs.<\/p>\n\n\n\n

Content \u2013 <\/strong>Whether it is frequent posts on social media, articles, videos, or testimonials, content is what helps drive a website and brings traffic. Content also helps create a buzz about your business and products, which helps build and maintain your network.<\/p>\n\n\n\n

Marketing \u2013 <\/strong>Do you need a new flyer or promotional advertisement? Are you missing a graphic that could really take marketing your product to the next level? Or a newsletter to reach your target audience?<\/p>\n\n\n\n

Building and maintaining a website \u2013 and updating it with new content regularly \u2013 is an integral part of a reseller\u2019s success. Partnering with your payment processor to help with content and marketing can also help ease time burdens and get you on the right track.<\/p>\n\n\n\n

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Connect With Us<\/h3>\n\n\n\n
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With business activities in 50 markets and 150+ currencies around the world, EVO is among the largest fully integrated merchant acquirers and payment processors in the world.<\/p>\n\n\n\n

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Contact Us<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Building a website helps on a number of fronts. First and foremost, it improves credibility. One of the easiest ways for resellers to increase business is by creating an online presence. Building a website doesn\u2019t have to be complex and time consuming, though. According to a recent study, 70-80% of people research a company online BEFORE […]<\/p>\n","protected":false},"author":2,"featured_media":17974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_mi_skip_tracking":false},"categories":[460],"tags":[423,424],"acf":[],"yoast_head":"\nBuild Your Online Presence with Websites and Content Marketing - EVO Payments<\/title>\n<meta name=\"description\" content=\"One of the easiest ways for resellers to increase business is by creating an online presence. Building a website helps on a number of fronts. First and foremost, it improves credibility. You\u2019ll have a place to direct merchants, showcase your services, and share your value proposition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evopayments.us\/staging\/build-your-online-presence-with-websites-and-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Online Presence with Websites and Content Marketing - EVO Payments\" \/>\n<meta property=\"og:description\" content=\"One of the easiest ways for resellers to increase business is by creating an online presence. Building a website helps on a number of fronts. First and foremost, it improves credibility. 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